
It is ironic that more and more social networking applications are becoming available. Everybody knows Myspace and Facebook, but there is also
LinkedIn, for professionnals,
a small world, for wannabe celebrities and socialites.
These days, the current trend (and venture capital investment) is toward social networking for older people. And, by older, it is often meant people who have said good-bye to their teen years.
See, for instance, this
article in
NYT (from which the illustration to your right is taken).
It is highly understandable that these applications develop today: older people can buy more, and they are courted by different advertisers (there are only so many ads for American Apparel one can take on a webpage).
However, the mentioned article also introduced another rationale for the development of these grayer social networking sites: older people are not as fickle in their use of different applications. Therefore, they should be less likely to leave a network (whose development has been costly) for a newer one an time soon.
Now, from a sociology of innovation perspective, this argument kinda makes sense, if we accept the premise that younger people are early adopters and older people are followers. This may be true in general (although, of course, there are exceptions on both sides). No, what bothers me is that we just do not know if older people will continue to be more consistent in their adoption of new technologies that younger people and if younger people are not going to settle for an application. The history of technology is full of emerging standards. Such standards are not forever, of course, but they can be surprisingly long-lived.