Michael L. Wesch, an assistant professor of cultural anthropology at Kansas State University known for a pretty good (not to mention educational) video about "web 2.0", had the best students' project idea for his Spring 07 anthropology class: students surveyed themselves to give us "a vision of students today". Fascinating!
Wednesday, October 17, 2007
A vision of students today
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Emmanuelle Vaast
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Labels: academy, higher education, kansas state university, students, web 2.0
Monday, September 24, 2007
This is not a social graph
The debate that agitated the tech blogsphere yesterday was fascinating. You will find its traces on techmeme.
ever-blunt Dave Winer wrote a blog where he considered that bloggers should avoid "sounding like a monkey" and realize that what they usually consider a "social graph" is just a graph, and not an actual "social graph" (see figure to the left).
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Emmanuelle Vaast
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5:58 PM
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Labels: blogger, blogosphere, debate, knowledge, Magritte, social graph, social networking, techmeme
Friday, September 21, 2007
Youngsters network, too
I have not posted much in the last few weeks -- Blame it on the always brutal beginning of the Academic year.
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Emmanuelle Vaast
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1:40 PM
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Labels: barbie, club penguin, GI Joe, kids, Myspace, social networking
Monday, September 17, 2007
Education 2.0
A lot of thoughts is given, these days, onto the potential of web 2.0 applications to revive instructional methods. An interesting experiment, related here, had Second Life as an educational platform. Second life was viewed both as th
e platform for teaching delivery (virtual classroom) and as the subject of teaching (online ethnography).
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Emmanuelle Vaast
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9:40 AM
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Labels: education, second life, social networking, web 2.0
Sunday, September 16, 2007
Thursday, September 13, 2007
It depends how you count it
A new study from researchers from Sheffield Hallam University and the University of Liverpool, whose results have been summarized in the Chronicles of Higher Education, reveal what many of us already sensed:
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Emmanuelle Vaast
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5:12 PM
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Labels: facebook, granovetter, Myspace, small world, strong links, weak links
Wednesday, September 12, 2007
Social networks, for everyone
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Emmanuelle Vaast
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8:14 AM
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Labels: advertisement, facebook, Myspace, social networking, sociology of innovation, strategy
Monday, September 10, 2007
Damage control
Surprise! (well, not so much, really). Five days after the unexpected price reduction of its new star product (by the way, did we really think that calling it "the God-Phone" would do good to Steve Jobs' ego?), Apple annouced that it sold its millionth Iphone. Doing so, it beat its own estimates.
Sunday, September 9, 2007
Wednesday, September 5, 2007
Job search and social networking
Since (see my previous entry), the most practical goal for getting a degree is to land a better job, there remains a question of how to get it.
And there, solid networking abilities are priceless. These ideas are far from new, since Granovetter showed in 1973 that "weak ties" were critical in finding a job.
Today, more and more websites are providing tools to network without leaving your home (see here for a list of the main sites).
These websites are extremely useful to expand one's social and professional circles, but there are two caveats, however:
1- Beware of your online professional image: if you decide to use Facebook as a tool to get you hired, make sure that the available profile offers a perfectly neat image.
2- Electronic ties and face-to-face encounters do not carry the same weight (see here for more details), so make sure that you still network in the good old-fashioned ways as well.
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Emmanuelle Vaast
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10:06 AM
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Labels: facebook, jobs, linkedin, self-presentation, social networking
Back to school
As the new Academic Year dawns on us, the average student is likely to suffer from, among others: college tuition, textbooks, term papers, team work gone awry, and tensions with the loved ones.
Yet, if you read this entry, dear student, you have no reason to despair. Take a look here, for instance, at the job and salary prospects of new graduates, by major. Not too bad, right?
What strikes with these numbers, is how knowledge about information systems and technology is a common factor among many of the highest paid majors. This does not mean that everybody should magically turn into a computer scientist, but rather that having a strong foundation in IT, IS, and MIS remains a key competitive advantage to new graduates.
Now, if you are already a graduate student and need a bit of motivation, you will find it here.
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Emmanuelle Vaast
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7:34 AM
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Labels: back-to-school, college, education, MBA, salaries, undergraduate
Monday, September 3, 2007
Technology as a religion?
If God had a computer, would he use a Mac or a PC?
This question has nothing to do with a Bruce Almighty revival (i.e. the movie in which Jim Carrey, temporarily given God-like powers, grants wishes through his e-mail system).
No, I am talking about the relatively new position of "technology evangelist" that some tech companies have created. A technology evangelist works as a kind of marketing /PR person for the company, propagating the good words of technology and innovation to internal and external companies.
Apparently, Guy Kawasaki was the first person to hold officially the position of a technology evangelist, in the late 1980's and for which company? The then troubled Apple computer. More recently, Robert Scoble made a name for himself by becoming Microsoft's first technology evangelist unleashing the power of blog to relay his message.
Call me old-fashioned (perhaps) or too literal (admittedly), but the terminology bothers me. Since when is it ok for companies to officially have recourse to preachers?
God knows (no pun intended) I love technology and all the new gadgets and software, but can't there be such a thing as technology fanatism? 
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Emmanuelle Vaast
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7:18 PM
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Labels: apple, blog, innovation, microsoft, semiology, strategy
Sunday, September 2, 2007
The virtual book tour
Following yesterday's post on authors meeting their readers on Myspace: Publishing companies have figured out the economic interest of blogs.
According to the ever-reliable NYT , instead of the traditional (and expensive) book tour on which promising authors embark to promote their latest book, publishing companies are now pushing the majority of their authors to get invited into some of the many literary blogs.
From a business perspective, it makes a lot of sense: the strategy is virtually costless and can be extremely effective: literary blogs have their own niche (no sci-fi author would discuss his or her work on a romance-only blog) and some bloggers have a devoted following: a good word can increase sales tremendously, especially since, on average, apparently, only 6,000 copies of new books are sold in the US. A few hundred sales more, or less, can make a huge difference for the author's and the publishing companies' bottom lines.
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Emmanuelle Vaast
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Labels: authors, blog, blogger, book, business model
Saturday, September 1, 2007
As you like it
In the ongoing battle between MySpace and Facebook, Facebook seems to be winning by a landslide. It has not been acquired by Murdoch, and it is where most people are migrating since it opened its doors to everyone and its architecture to innovative web companies .
n author and reader. Kennedy observes: "And so I have become my readers’ reader, and something about the reciprocity of this delights and scares me".
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Emmanuelle Vaast
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9:48 AM
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Labels: authors, book, facebook, information management, internet, Myspace, NYT, readers
Friday, August 31, 2007
IBM experiments with flexibility
On the eve of a long Labor Day week-end that signals the official end of the summer and back-to-school, it feels nice to reflect on vacations, just a little bit more.
The NYT reports today on IBM's experiments with flexibility. Employees at IBM are usually allowed to take from 3 to 5 weeks of vacation / year (readers from France, interpret it in one way; readers from the US, interpret it in another one), but they do not officially have to report their vacation time to HR managers and can take vacation time at any time on very short notice, as long as their immediate manager is informed.
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Emmanuelle Vaast
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6:27 PM
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Labels: human resource, IBM, service management, vacation
Thursday, August 30, 2007
This is not a fake entry
Reader, don't you worry, this entry is a real one. One with no strings attached, no dangerous urls that could maleciously infect your computer.
The BBC just reported that blogger (i.e. the company that graciously hosts this blog) is used by hackers who create posts (and perhaps blogs as well) with links towards undesirable downloads onto PCs (as usual, Macs are OK).
Weird. I guess we should have expected this to happen, in the cats-and-mice game of internet threats, but still, so far I considered blogging as quite a safe and, appart from the occasional (well, alright, quite frequent for some) spats, rather inoffensive. How naive of me.
Tuesday, August 28, 2007
Podcast no more?
I came across this interesting piece on Read/WriteWeb entitled "Will Podcasting survive?"
The piece interested me, not just because podcasts have made my subway rides pass faster, but also because it compares the current fast development of blogs and online videos to the stagnation of new podcasts.
Alex Iskold, the author, dissects the relative disadvantages of the podcasts (not as cool as videos, not as easy to skim through as blogs), as well as the current dead-end of their business models: advertising money does not come easy because no magical formula for efficient advertising for podcasts has been found.
The conclusion of the author, which really reminds of the previous discussion on the "end of blogging" is that the little, independent, podcast will probably suffer a long death while the big companies, the NPR, CNN, FranceInter, etc., of the world, recycle their contents at low cost.
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Emmanuelle Vaast
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5:13 PM
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Labels: advertising, blogging, busines model, business, media companies, podcast
Monday, August 27, 2007
The search stops here

Pan et al. just published in the Journal of Computer-Mediated Communication an article "In google we trust: users' decisions on rank, positions, and relevance" that has even PC World puzzled.
The authors found that university students do not question Google's rankings in search results: they are therefore likely to limit their information search to Google's first results ("the top of the list") even when these results are not relevant to them.
These findings are not surprising per se. Anyone looking for information on the internet is likeky to browse through Google's initial results rather than through the 36,548th result provided by a benign search.
Nonetheless, the apparent ease of access to just about any information should make us more, rather than less, critical of results. Instead of trusting blindly the search engine, we should consider it as a tool, a powerful tool, at that, that can make our search easier, but should not mute our analytical abilities.
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Emmanuelle Vaast
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6:10 PM
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Labels: google, information management, search, students
Saturday, August 25, 2007
New condo woes
For those who have shared the misadventures of owning new condos in the NYC area, today's NYT as a dead-on article in its real estate section "Condos, brand-new yet not so perfect". Not that it is comforting or anything, but one does not feel isolated anymore.
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Emmanuelle Vaast
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12:29 PM
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Labels: Brooklyn, condo, NYC, real estate
Year-round Halloween
Ah, the happy mystification of the net! It helps people adopt various personalities and present themselves as others (see my previous posts here, and here, on the topic).
We thought that the Fake Steve Jobs (who turned out to be editor of Forbes Magazine, see here and here for details) was an anomaly.
Not so anymore. TechCrunch reveals quite a few of these fakes: from the secret diary of Bill Gates to that of Jonathan Schwartz (the real Schwartz is famous for being one of the first CEOs to become an actual blogger).
The most intriguing of these fakes, to me, is the Fake Scoble, since Robert Scoble has become a personality from merely being a blogger and not because of his business achievements.
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Emmanuelle Vaast
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11:51 AM
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Labels: blogger, blogging, online self, self-presentation
The future of journalism
Following my previous post on the professionalization or business-making turn of blogging, there has also been much tension about the relationships between bloggers and traditional journalists. Questions about the legitimacy of the new media guard versus the old-keepers (and deliverers) of news and opinions have abounded.
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Emmanuelle Vaast
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11:27 AM
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Labels: blogging, business, job market, journalism
Thursday, August 23, 2007
The business of blogging
There has been recently an outcry over the move of Dubner and Levitt's Freakonomics blog to the New York Times website. The two authors were criticized for being "sold" to a big media company.
In particular, the RSS feed of their blog is now partial instead of full, which means that, in order to continue reading an entry that seems interesting, you need to go to the NYT website (and generate more ad revenue for both the authors and the company).
Dubner discussed this decision here.
At the same time, others worry that the success of social networking website, that make it possible to publish on the web freely and that require less upkeep than a blog, actually means the "end of blogging". Some of the early bloggers are already nostalgic of the good old days when they were among the happy few and could express their enlightened views to an arguably much smaller audience.
But one cannot help but notice that blogging has become quite mainstram, that media companies (and the NYT is just but one such example of adoption of the medium) are starting to see the strategic opportunities of partnerships with bloggers and that many companies are starting to hire bloggers.
This is not the end of blogging, but it is the end of its beginning. Blogging is becoming a profession. It is business, as usual.
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Emmanuelle Vaast
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6:58 PM
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Labels: blogging, business, Freakonomics, strategy
Wednesday, August 22, 2007
Be a techie, the easy way
Many people dream of being computer wizards, but much fewer would feel honored of being called geeks. Not to mention that actually being a computer wizard is, well, difficult. Basic computer literacy does not always make the cut (oh, I so wish I was a programming genius!).
Fortunately, many free web-based applications are really easy to use and can make any blog, facebook, website, etc., looking sleek and stylish.
Follow this advice by PC World, for instance, and you shall put maps, create RSS feeds, add online calendars, etc., onto your site, my friend.
Tuesday, August 21, 2007
A brief history of spam, spam, spam
As I was going through my backlog of New Yorker issues, I came upon this interesting article on spam or junk mail.
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Emmanuelle Vaast
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7:06 PM
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Labels: internet, monty python, new yorker, spam
Monday, August 20, 2007
Information or deformation?
Following up from yesterday's post, here is the latest news on the debate around online sources (in general) and wikipedia (in particular) as reliable sources of information.
The New York Times reported today about wikipedia's "impolite side": some wikipedia entries contain not only errors (we knew this already), but also pranks if not downright insults.
Again, this should not surprise us, and comes from the very openness of wikipedia. The NYT article interestingly makes a generational hypothesis, considering that in 25 years (an eternity in the internet time), everybody will have become used (or been born with) a much more fluid vision of information than the one we inherited.
Let's talk about this in a quarter of century, then.
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Emmanuelle Vaast
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6:10 PM
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Labels: information management, intellectual honesty, internet, wikipedia
Sunday, August 19, 2007
Elusive information ownership
According to the reliable web aggregator techmeme, the latest talk in the tech blogosphere has to do with Wiki Scanner, a tool that allows to trace the origins of entries edits and corrections to wikipedia entries. The tool does not make it possible to trace the individual authors, but the owners of the networks from which the edit originated.
And, (surprise!) many companies "correct" entries that are not to their liking. Pepsi, for instance (see the NYT article here) removed mentions to negative health effects of its soda. Corporations are not the only ones, however, to write about themselves. Among others, the CIA changed entries related to its activities, as well as the Vatican.
What surprises me is that everyone seems surprised by this. The openness of wikipedia makes it vulnerable to conflicts of interest. We may regret it, but at the very source of the dynamics of collective action on wikipedia is the fact that the most likely to write about a topic are the ones who are the most involved in it...
Funny, by the way, how this piece of news comes right after the whole debate about Google's initiative to have people involved in the news comment on it.
Posted by
Emmanuelle Vaast
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5:25 PM
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Labels: corporations, google, information management, techmeme, wikipedia
Saturday, August 18, 2007
Campaign crafts
Pardon my narrow-mindedness. After all, I am not so versed in American political campaigning.Here is what my tidy world looked like. On one hand, knitting was for mum, scrap-booking was for auntie, and barbecuing was for the males. On the other end of spectrum was the ruthless and highly efficient world of campaigning, with its fund-raising, debating, and vaguely imagining programs.
Well, according to the ever-so-entertaining (to the geeky audience at least) Sl
ate, the two worlds have merged, kindof. Now, you can play an active political role while indulging in your favorite crafty hobby! Don't miss the article here, and especially its slide show.
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Emmanuelle Vaast
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Thursday, August 16, 2007
Bottom line: Tree lover
It is heartening to see that bloggers take on worthy causes, even though sometimes hidden behind mundane complaints.
See Muhammad Salem, for instance, in a recent post, he calculated that at&t will destroy 74,535 trees in order to provide extensive and lengthy bills to Iphone owners.
The very same day, someone working for an at&t call center provided some information onto at&t's plans to transition toward "summary billing" (i.e. smaller bills) to improve the company's bottomline. His / her answers were then posted onto Salem's blog.
Two things seem really interesting with this story:
- The call center representative relayed information from at&t, but did not seem uncritically "sold" to the company. His / her voice was that of someone at the periphery of the company rather than a middle- or high-level manager.
- Salem's second post shows him feeling gratified with the answer he received. It is not that at&t altered its tree-destroying billing policy because of him. However, Salem's post raised awareness toward the issue, and the immediacy of the answer showed that his blog mattered, at least to a certain audience.
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Emmanuelle Vaast
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6:53 PM
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Wednesday, August 15, 2007
My other self has yet to wear Prada
It was bound to happen.
With all these talks about online selves, mystification, and disinhibited behaviors in virtual worlds, it was time for fashion to make its entry. Social norms and influence arise just as well online as they do offline, as any user of social networking applications knows well.
Fashion is now very present in the world of the likes of second life and Sims 2. The ubiquitous H&M has discovered the promising land of Sims 2 and in Second life a magazine, Second Style, is telling us ladies what is in and what is out on the dancefloors of three-d renderings of Ibiza, according to the International Herald Tribune.
Missing so far: the upscale fashion labels; could it be that their marketing execs do not (yet) consider the users of these applications as target clientele?
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Emmanuelle Vaast
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5:42 PM
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Labels: fashion, marketing, online self, second life
Tuesday, August 14, 2007
Patient health and competitive hygiene
The International Herald Tribune just reported that both Google and Microsoft plan to develop web-based applications that allow individuals to manage their health-information.
Could such a risky move toward the health information market create sustainable competitive advantage? Is it the latest expression of companies opportunistic moves toward social responsibility?
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Emmanuelle Vaast
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12:11 PM
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Labels: google, health information, HIPAA, microsoft
Monday, August 13, 2007
Reading more, connecting less
What are the changing trends in internet users' habits? In short, they spend more time reading content and less time communicating with others. In 2007, they spend about 46% of their time reading and 33% communicating. In 2004, these proportions were inversed.
Anyone interested in interpreting / extrapolating these results that, at first glance, seem at odds with the web 2.0 shebang? An explanation is probably related to the extreme heterogeneity among internet uses. More and more people have adopted the net as a frequent medium, but have appropriated it in widely diverse ways. Average percentages do not reflect this diversity.
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Emmanuelle Vaast
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6:06 PM
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Labels: internet, statistics, study, use, web 2.0
Sunday, August 12, 2007
Big brother returns
It has become commonplace to note the panoptical effect of new technologies. We also know that advances in IT play a solid role in intelligence efforts.
So this news, relayed by the NYT and Boing Boing, is not surprising per se, but its extent is: More than 20,000 surveillance cameras are being installed in Southern China. An American company will analyze the videos in order to track suspects' faces and identify unwanted activities.
With this endeavor, big brother has just gotten bigger.
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Emmanuelle Vaast
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8:11 PM
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Labels: IT, surveillance
Saturday, August 11, 2007
Branding through naming
Facebook is such an example.

Friday, August 10, 2007
Neutral networks, with a rock'n roll attitude
Pearl Jam has been venting its disappointment (to put it midly) that the ATT webcast blue room of its recent concert was censored.
ATT had silenced a few sentences in which the Pearl Jam expressed a negative opinion (to remain polite) on the current US President. See here for more information about what happened.
Since then, the concert has been entirely removed from the blue room.
Now, mind you, what is really interesting is that Pearl Jam made a theoretical point while criticizing AT&T's decision: they said that such involvement was against the principle of network neutrality that supposes the clear separation between content and medium on the internet. Highly debated principle as everything on the internet.

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Emmanuelle Vaast
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Thursday, August 9, 2007
Semiologists of the world, rejoice!
In a world of words, images, sounds and fury, symbols still mean something. Take the venerable red cross symbol, for instance.
The New York Times reports today that the Johnson & Johnson, the company, is suing the American Red Cross over what it considers to be unwelcome use of the symbol the non-for-profit organization and the corporation have shared since the end of the 19th century.
For a bit of legalese: According to the Times, Johnson & Johnson started using the red cross symbol in 1887, with a trademark.
In 1895, an agreement posited each organization's right to use the symbol: Johnson & Johnson got what its current lawyers consider to be the exclusive trademark rights for any pharmaceutical goods, while the American Red Cross could use the symbol for its disaster relief efforts.
Fast-forward to 2007: Johnson & Johnson sues the American Red Cross for using the symbol on licensed products it sells, such as first aid kits. Mr Everson, the American Red Cross' lawyer hopes that "the courts and Congress will not allow Johnson & Johnson to bully the American Red Cross.”
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Emmanuelle Vaast
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Tuesday, August 7, 2007
Scoop or smoke?
For those who remember, I talked here about the Fake Steve Jobs, when mentioning identity manipulation, sock puppets, and other funny stuff that happens with self-presentation online. 
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Emmanuelle Vaast
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7:12 AM
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Sunday, August 5, 2007
How to blog
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Emmanuelle Vaast
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11:19 AM
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Labels: advice, blogging, blogosphere, social responsibility
Friday, August 3, 2007
Google's concerns
Google does not want to push too much behavioral targeting for its online ads, according to CIO Insight, invoking in particular concerns of privacy. As internet users, many would agree, and feel relieved.
Google representatives also consider that task-based information (i.e. the information provided by the user as she / he enters words to be searched by the search engine) provide the most useful information for advertisers than web browsing patterns. These patterns, Google representatives argue, are not necessarily reliable or relevant.
Google's stance is strong - and likely to be welcome by users (nice PR, as usual). However, given the dependence of Google on advertisement, such position is risky. It has probably generated much internal debate, and who knows if this righteous stance be abandoned in time?
Amazon for instance is the quintessential example of early use of behavioral pattern for marketing pursuits. Customers' privacy concerns have always been rampant, but they seem to have had little effects on the company's revenue growth.
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Emmanuelle Vaast
at
10:24 AM
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comments
Labels: advertisement, amazon, behavioral targeting, business model, google
Thursday, August 2, 2007
Somebody said "Bubble"?
Posted by
Emmanuelle Vaast
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11:03 AM
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comments
Labels: bubble, business, finance, social networking, web 2.0
Wednesday, August 1, 2007
Navigating the blogging waters
The download squad just discovered it: Pirates infest the ever expanding blogging ocean.
By pirates, they mean bloggers who merely cut and paste information previously onto another blog and pretent the writing is their own.
In other words, bloggers plagiarize other bloggers.
Information management has become a much more complicated affair in the recent history of the Internet. On the one hand, information is at one's fingertips. I can barely remember the ante-diluvian time where one had to start finding information from the scratches of books: today, books are the last ---- but ever so important --- resort to finding information. On the other hand, it is also much easier and tempting to copy information.
Questions of authorship, copyright, and intellectual honesty pose real dilemmas, but let's all attempt to render unto Caesar that which is Caesar's.
(Thanks, Mr Uderzo).
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Emmanuelle Vaast
at
12:03 PM
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comments
Labels: information management, intellectual honesty, plagiarism
Tuesday, July 24, 2007
Who can we trust?
Can we trust Andy Ihnatko when he claims that no, he is not the Fake Steve Jobs, although FSJ also has humor and uses anglicisms? I am not sure, but I am pretty confident that his haircut is not to Mackey's par.
Self-presentation over the internet really is becoming a complex
affair. Who would have thought that venerable institutions such as universities would adapt so fast to the Facebook world of their students? It used to be that what happened outside of the classroom or of school grounds was not the business of Faculty or administrators. Nowadays, though, Facebooks offer interesting peaks to students' "anti-social behaviors" dixit Oxford University's proctors.
Revealing example of the limits of private / public behaviors online and of the ethical dilemmas that those in position of authority (from parents to University's administration and then to potential employers) encounter when dealing with all-pervasive but also confusing and misleading internet information.
Posted by
Emmanuelle Vaast
at
10:05 PM
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comments
Labels: internet, self-presentation, sock puppet
Thursday, July 19, 2007
Tuesday, July 17, 2007
Do you like his haircut?
At first, things were quite simple. You looked like your mamma and your papa made you, and, change of attire excepted, looked more or less the same in front of your boss, your friends, or your family.
Then came the internet. And, suddenly, you could become anyone you wanted. As Steiner famously noted in his New Yorker cartoon, in 1993, nobody would know if you are a dog. And do people took advantage of this. One of the first instances of clear adoption of a totally new identity was in 1982, in the early days of Compuserve when a male psychiatrist named Sanford Lewin took on the identity of a female neuropsychologyst (insider joke, probably) named Joan. Inconsistencies in Joan's stories had Lewin discovered.
Today, everybody is changing their self-presentation to take full advantage of the mystification allowed by the electronic mediation. Just take a look at random MySpace or Facebooks: everyone looks like an American Apparel model.
Now, stay tuned, because we add another dimension: people falsely pretending to be other people, while having their audience lose their mind over who they really are, offline (if one could say that there still is such a thing as a offline / online boundary, which is another story). Here, of course, the Fake Steve Jobs, hilarious and apparently almost as self-satisfied as the real one, comes to mind.
Last but not least is when our story comes full circle: real people pretending to be other people, but in fact acting for them, really. Hum? The idea is quite simple: imagine that you could hire yourself as your best PR and then inundate the internet with lavish stories of yourself (see the already infamous "I like Mackey's haircut. I think he looks cute!" by Rahoded, the
alias used by none other than Mackey himself, WholeFoods' CEO) or criticize your competitors almost with impunity.
And now for the word of the day - because there has to be a word for such a thing, we are talking about the English language lafter all - this behavior is called "sock-pupetting".
Apparently, in the business and political world, the practice is becoming quite common. All right, then, what is left for us to do but play hide and seek with everybody else?
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Emmanuelle Vaast
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6:57 PM
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Friday, July 13, 2007
Art as a social experiment

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Emmanuelle Vaast
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9:29 AM
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