The Online Publishers Association (OPA) recently released the results of a four-year study of internet use. These two websites, webpronews and webware, have summarized its main results.
What are the changing trends in internet users' habits? In short, they spend more time reading content and less time communicating with others. In 2007, they spend about 46% of their time reading and 33% communicating. In 2004, these proportions were inversed.
Anyone interested in interpreting / extrapolating these results that, at first glance, seem at odds with the web 2.0 shebang? An explanation is probably related to the extreme heterogeneity among internet uses. More and more people have adopted the net as a frequent medium, but have appropriated it in widely diverse ways. Average percentages do not reflect this diversity.
What are the changing trends in internet users' habits? In short, they spend more time reading content and less time communicating with others. In 2007, they spend about 46% of their time reading and 33% communicating. In 2004, these proportions were inversed.
Anyone interested in interpreting / extrapolating these results that, at first glance, seem at odds with the web 2.0 shebang? An explanation is probably related to the extreme heterogeneity among internet uses. More and more people have adopted the net as a frequent medium, but have appropriated it in widely diverse ways. Average percentages do not reflect this diversity.
No comments:
Post a Comment