My other self has yet to wear Prada

It was bound to happen.

With all these talks about online selves, mystification, and disinhibited behaviors in virtual worlds, it was time for fashion to make its entry. Social norms and influence arise just as well online as they do offline, as any user of social networking applications knows well.

Fashion is now very present in the world of the likes of second life and Sims 2. The ubiquitous H&M has discovered the promising land of Sims 2 and in Second life a magazine, Second Style, is telling us ladies what is in and what is out on the dancefloors of three-d renderings of Ibiza, according to the International Herald Tribune.

Missing so far: the upscale fashion labels; could it be that their marketing execs do not (yet) consider the users of these applications as target clientele?