Year-round Halloween

Ah, the happy mystification of the net! It helps people adopt various personalities and present themselves as others (see my previous posts here, and here, on the topic).

We thought that the Fake Steve Jobs (who turned out to be editor of Forbes Magazine, see here and here for details) was an anomaly.

Not so anymore. TechCrunch reveals quite a few of these fakes: from the secret diary of Bill Gates to that of Jonathan Schwartz (the real Schwartz is famous for being one of the first CEOs to become an actual blogger).

The most intriguing of these fakes, to me, is the Fake Scoble, since Robert Scoble has become a personality from merely being a blogger and not because of his business achievements.