The International Herald Tribune just reported that both Google and Microsoft plan to develop web-based applications that allow individuals to manage their health-information.
These initiatives for sure will raise many questions related to security and privacy and will probably have people wonder about what the two companies can do in a legal context framed by the much debated and questioned HIPAA regulations.
However, what is striking, and has been noted by the New York Times as well, is the parallel between the current frenzy of American Presidential candidates in introducing health plans and the concurrent initiatives of two companies, Google and Microsoft, that both try to dominate the competitive world of web applications.
Could such a risky move toward the health information market create sustainable competitive advantage? Is it the latest expression of companies opportunistic moves toward social responsibility?
Could such a risky move toward the health information market create sustainable competitive advantage? Is it the latest expression of companies opportunistic moves toward social responsibility?
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