Podcast no more?

I came across this interesting piece on Read/WriteWeb entitled "Will Podcasting survive?"

The piece interested me, not just because podcasts have made my subway rides pass faster, but also because it compares the current fast development of blogs and online videos to the stagnation of new podcasts.

Alex Iskold, the author, dissects the relative disadvantages of the podcasts (not as cool as videos, not as easy to skim through as blogs), as well as the current dead-end of their business models: advertising money does not come easy because no magical formula for efficient advertising for podcasts has been found.

The conclusion of the author, which really reminds of the previous discussion on the "end of blogging" is that the little, independent, podcast will probably suffer a long death while the big companies, the NPR, CNN, FranceInter, etc., of the world, recycle their contents at low cost.