Surprise! (well, not so much, really). Five days after the unexpected price reduction of its new star product (by the way, did we really think that calling it "the God-Phone" would do good to Steve Jobs' ego?), Apple annouced that it sold its millionth Iphone. Doing so, it beat its own estimates.
The Apple-unusual price reduction has been much discussed, and David Pogue, from the NYT, had a good analysis on his blog. Two things really struck me about the decision:
- The ire of customers who had already bought an iphone was very personal: many, especially in the vocal sphere of tech bloggers, expressed their disappointment and their feeling of having been "de-moted" from the highly regarded status of early adopters to that of, well, Apple uncritical followers, to be polite. The $100 apparently did some good to appease these status-worshipping customers.
- Apple's decision to cut the price of its product and Steve Jobs' ongoing discussions about digital music and video pricing seem to go hand and hand. They signal a new (or renewed) vulnerability of Apple in its industry.
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