Technology as a religion?

If God had a computer, would he use a Mac or a PC?

This question has nothing to do with a Bruce Almighty revival (i.e. the movie in which Jim Carrey, temporarily given God-like powers, grants wishes through his e-mail system).

No, I am talking about the relatively new position of "technology evangelist" that some tech companies have created. A technology evangelist works as a kind of marketing /PR person for the company, propagating the good words of technology and innovation to internal and external companies.

Apparently, Guy Kawasaki was the first person to hold officially the position of a technology evangelist, in the late 1980's and for which company? The then troubled Apple computer. More recently, Robert Scoble made a name for himself by becoming Microsoft's first technology evangelist unleashing the power of blog to relay his message.

Call me old-fashioned (perhaps) or too literal (admittedly), but the terminology bothers me. Since when is it ok for companies to officially have recourse to preachers?
God knows (no pun intended) I love technology and all the new gadgets and software, but can't there be such a thing as technology fanatism?